I’ve been doing this for 25+ years across B2B, SaaS, and large-scale consumer platforms, which means I’ve designed through hype cycles, platform shifts, and more “strategic pivots” than I can count. Most recently at TD Bank Group, I worked hands-on on high-stakes financial products, translating regulatory requirements, accessibility standards, and business rules into workflows customers and administrators could actually use without losing their minds. Earlier at Bell Canada and Bell Mobility, I designed mobile and web experiences used by millions, which permanently cured me of believing that good UX lives in decks instead of adoption, efficiency, and trust.

Day to day, I’m deep in the tools and the messiness of real product work. I design and prototype in Figma, Sketch, and Adobe Creative Suite; collaborate in Slack and Miro; and take work through build, release, and iteration in Jira and Confluence alongside product managers and engineers. I’m comfortable zooming all the way in on a single interaction—and zooming back out to make sure the system still makes sense when everything’s connected.