Jeffery
Piotrowski -
SenioR UX Designer
I’m a digital HALO jumper — through design. I drop in from thirty thousand feet, cut through the fog, and land teams in clarity. Then we ship. My mission: to turn messy requirements into simple, accessible, on-brand experiences that scale. My toolkit includes Adobe, Figma, Sketch, systems thinking, and a deep respect for collaboration. I work shoulder-to-shoulder with product, engineering, and research to move fast without breaking quality—using AI as a power tool, not a pilot.
Meet the Operator
The Person Behind the Practice
UX/UI DESIGN
95%
VISUAL DESIGN
90%
PRODUCT DESIGN
85%
STRATEGY DECKS
80%
UX RESEARCH
75%
MANAGEMENT
85%
FIGMA & ADOBE
80%
For over 25 years, I’ve helped organizations transform complexity into clarity. At TD Bank Group, I led UX and product innovation across digital ecosystems, building design systems and accessibility frameworks that aligned creativity with business strategy. Before that, at Bell Canada, I built the company’s first Usability and UX Practice—embedding design thinking across platforms and proving that good design can be both creative and measurable.
Day to day, I’m a chaos-to-clarity operator: mapping routes, clearing blockers, and maintaining momentum through crisp briefs, rapid prototypes, and thoughtful critique. I’m at home in both B2B and consumer environments, guided by the belief that great design balances accessibility, ethics, and taste.
Drops & Deliverables
Career Flightpath
Lead Principal Senior UX Designer / Experience Design Manager
May 2019 – Apr 2025
Lead UX Designer – Digital Enablement
Nov 2017 – May 2019
TD Bank Group – Toronto, ON
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Designed solutions improving workflow efficiency for internal employee digital experiences.
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Rapid-prototyped mobile and web tools to accelerate enterprise productivity.
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Collaborated with senior product and technology stakeholders to deliver frictionless user journeys.
TD Bank Group – Toronto, ON
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Led enterprise-wide product innovation across TD and UGO platforms.
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Defined UX strategy, intake processes, and governance to align product direction with business objectives.
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Partnered with dev and QA teams to scale design systems, reducing review cycles and increasing delivery velocity.
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Mentored and managed cross-disciplinary designers while cultivating design excellence.
Senior UX Designer / Design Lead - DCx
May 2011 – Oct 2017
TD Bank Group – Toronto, ON
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Led UX for foundational mobile app and enterprise design systems, including HR and intranet platforms.
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Reimagined internal tools enhancing usability and operational performance at scale.
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Facilitated design thinking workshops to align strategy across business groups.
Visual Mobile Experience Designer
Feb 2008 – April 2011
Bell Mobility – Toronto, ON
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Designed foundational UX flows for Bell Mobility’s digital ecosystem.
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Collaborated and executed designs for Bell Mobility Media player, MyBell Self Serve Portal app
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Principal User Experience designer responsible for all user flows and design for Bell Mobility app products
Principal Designer & Usability Lead
Jun 1999 – Feb 2008
Founder & Principal Designer
May 1999 – Present
Bell Canada – Toronto, ON
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Directed visual and interactive design for Bell.ca, specifically responsible for Mobility, TV and Residential Services.
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Helped establish Bell’s usability practice and transformed the company’s digital standards.
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Principal lead on interfacing with Bell Canada's creative agencies, advising them on brand standards and integration of proper usability principles into various campaigns.
Twist Digital Design – Courtice, ON
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Provides impactful digital and print assets supporting local charitable and community initiatives, including SickKids.
Let's jump!
As an Indigenous person (Algonquin Nation), I carry forward a worldview grounded in respect, balance, and connection—values that guide how I collaborate and build inclusive experiences.
If your roadmap’s noisy and the stakes are high, I’ll steady the signal, align the team, and get you to launch.
Let’s jump together.
